8 Effective LinkedIn Marketing Strategies 2022

Written by Ethan He

January 16, 2022


Many people still think of LinkedIn as a résumé and job posting site in 2022.

However, times have changed, particularly for organizations in the B2B sector. LinkedIn is quickly transforming into a lead generation behemoth. Take a look at some of the numbers for LinkedIn B2B Lead Generation in 2021:

  • LinkedIn now has more than 720 million registered members, with more than 310 million of them logging in at least once every month.
  • 96% of B2B content marketers use LinkedIn for organic social marketing
  • 80% of B2B content marketers use LinkedIn ads
  • LinkedIn is the most trusted social network in the U.S.

All of this data points to one important fact: if you’re not properly leveraging LinkedIn, your company could be missing out on high-quality leads.

Here are 8 LinkedIn marketing ideas that will work in 2022 to help you make the most of this fantastic platform:


1. Create a LinkedIn Company Page Today

When a company has a company LinkedIn page, it has a unique advantage over those who do not. Setting up a company page on LinkedIn provides your organization its own place to post, share, comment on, and like other people’s ideas.

This gives you the ability to market your company as a different entity from your personal LinkedIn page. Creating a LinkedIn Company Page is free, simple, and intuitive. Make sure your logo, cover image, and company description are all consistent with your brand. Consistency grows trustability for your company.


2. Share Your Company’s Content on LinkedIn

LinkedIn’s redesigned content platform makes it easier for businesses to collaborate and exchange information in a more professional setting. A LinkedIn post is a terrific method to keep in touch with your followers while also drawing attention to your news feed.

Today, content marketing is a critical component of every marketing strategy. Many businesses, however, miss out on additional publicity by failing to post to LinkedIn.

If you write and publish weekly articles on your corporate blog, for example, make sure you post them on LinkedIn or repurpose them as LinkedIn Articles.If your company is expanding or offering new services, you can put together a simple press release and share them on Linkedin.

LinkedIn has recently begun accepting native video content, so posting your own videos will increase the number of views and attention your business receives.


3. Retarget Your Visitors Using LinkedIn Retargeted Ads

LinkedIn has recently begun accepting native video content, so posting your own videos  will increase the number of views and attention your business receives.

LinkedIn used to have a really poor ad platform when compared to other social platforms such as Facebook. The good news is that they are finally improving their social media advertising and B2B marketing foundations.

LinkedIn’s new Matched Audiences Tool lets you retarget users who have already visited your site. This is similar to paying to reach a larger audience on Instagram and  sponsored posts on Facebook.

LinkedIn Ads also allows you to target ads based on email addresses or upload existing accounts. You’ll always know who you’re advertising to using LinkedIn advertising and the Matched Audiences Tool.


4. LinkedIn InMail gets 3x Better Response Rates

InMail is quickly becoming a must-have tool for LinkedIn marketing in 2022. Of course, InMail isn’t free, but the monthly fee of $79 is well worth it.

With LinkedIn InMail, you’ll be able to reach out to any of LinkedIn’s over 720 million users. You’re also not limited in terms of how many people you can connect with each month. According to LinkedIn, InMail response rates are three times higher than regular emails. They also include analytics to assist you in finalizing your ad expenditures and approaches.


5. Keep Up With LinkedIn Marketing Blog

It’s simple to stay on top of the latest trends in LinkedIn marketing when you can go straight to the source.

The LinkedIn Marketing Blog assembles its own collection of articles to assist you learn more about how to market effectively on the platform. The LinkedIn Marketing Blog will assist you in learning the platform’s toolbox and keep you up to date on new upgrades and features.

You should also take advantages of excellent resources such as the Sophisticated Marketers Guide to LinkedIn, which will teach you all you need to know about the platform.


6. Utilize LinkedIn Groups

LinkedIn groups for all different industries and niches are often overlooked by marketers. Look for a LinkedIn community that fits your business and that has lively discussions going on. You and your business will gain trust and credibility if you participate as an active member of a community.

Whether you’re looking for a new employee, job, lead, or feedback. LinkedIn can certainly meet your needs. if nothing else, you can have a easier way to connect to your target audiance and establishes a stronger level of brand recognition among high-quality potential consumers, employees, businesses, and more


7. Showcase Your Value

Before contacting potential leads, do some research and make sure you’re presenting them with something of value. You need to put in the initial investment to get to know your customer’s wants and needs before attempting to build a relationship. For instance, if you know you won’t be able to personally assist someone with their issues, refer them to someone in your network who can.

Instead of simply selling to your LinkedIn network, think of them as people you can help. Getting results takes time, just like anything else worth pursuing.

Having a strong LinkedIn strategy is a no-brainer for digital marketing in 2021 if you want to increase your presence in the B2B sector. With the increase in content visibility, advertising options and the ability to target key decision-makers at every level, the time and resources invested in LinkedIn will pay back in folds.


8. Measure Your Success

The final step in your LinkedIn plan is to monitor your analytics to evaluate how effective it is. As a result, you’ll be able to make well-informed marketing decisions.

Understanding crucial data such as your demographics, post metrics, engagement rate, and profile views by job title can help you identify what you should be doing and what needs to be change.

The Manage Page on LinkedIn provides in-app analytics. There you’ll find data on your visitors, updates, and followers. You can track your engagement, and how often your audience likes, comments on, or shares your content, as well as your conversions. The list goes on and on with LinkedIn analytical tools.



LinkedIn offers a lot of potential for helping businesses stand out in today’s marketplace.With a well-designed marketing strategy, you can take advantage this platform’s potential to your brand’s marketing effort. Digital marketing experts can also easily support your LinkedIn marketing strategies depending on what is affordable for your business.

If you need help implementing any of the above suggestions, please contact me! You know I am always happy to help. 

Ethan He

About Ethan He

Ethan is a Full Stack Web Developer and SEO Specialist based in Pittsburgh, PA. In his free time, Ethan enjoys working on various projects involving Ruby, Vue and AWS applications.

Ethan graduated from The Firehose Project coding bootcamp in 2016 with a focus on Ruby on Rail and Computer Software engineering.