DIGITAL MARKETING

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Online marketing is an effective way of getting the word out about your business!

Online Marketing

Build Your Customer Base

Encapsulating all online marketing efforts, digital marketing is quickly becoming one of the most important tools in promoting your business. Most consumer decisions today are made online and a strategy to ensure your products and services are visible to potential customers is critical to the growth and development of your business. With successful digital marketing, you can:

  • Drive traffic to your website
  • Generate sales
  • Reach a new, engaged audience
  • Measure the return on your investment
  • Increase brand awareness
  • Build your online reputation
  • Provide detailed information on products, services and sales

By working together, we can make this a reality for your business. Whether you’re a start-up taking its first step online or looking to improve your current operations, I can devise the right digital marketing strategy for you.

Every business is unique and this is our approach to our customers. We work closely with you to understand exactly what you want out of your digital marketing campaign, as well as understand your brand’s purpose and voice.

SEO

All businesses want their website at the top of the search engine rankings, but with so much competition it’s difficult to stand out from the crowd? This is where SEO comes in.

Without SEO, your business is virtually invisible on the Internet. Search engines direct consumers to the products and services they want, and search engine optimization makes it easier for companies like Google and Bing to find you.

A successful SEO strategy will help drive relevant traffic to your site, rank higher in search results, reach your target audience and grow your business.

SEO

On-Site Optimisation

On-site optimisation provides the foundation for your SEO. Essentially, any offsite SEO work is going to be a waste without a thorough and effective on-site strategy and refers to the optimisation of all elements on a website, including content and coding, to earn high rankings and traffic from search engines.

THE GOAL OF ON-SITE SEO IS TO MAKE IT AS EASY AS POSSIBLE FOR SEARCH ENGINES AND USERS TO:

  • Understand your web page
  • Provide useful information to your users
  • Identify it as relevant to the search query

Auditing

SEO is constantly evolving and what works today may not work in 3 months. To ensure your website is optimized in line with the latest SEO best practices, I offer complete and continuous auditing to evaluate its strengths and weaknesses.

Essentially a health check for your website, an audit provides a clear indication of how your website is performing and what you can do to improve it.

The data is collected through detailed analysis of search engines, the effectiveness of social media, the number and quality of internal/external links and any further information relating to the quality of your website.

Backlinks

If you want to improve your search page ranking, you need positive backlinks. Backlinks are the number one metric search engines use for page rankings and not only influence visibility in search results, but affect organic referral traffic and speed of indexing.

Search engines like Google essentially judge the quality of the site based on the websites linking to it and the more respected and trustworthy your backlinks are, the better ranking and traffic your site will receive.

Higher page rankings mean more exposure for your business, visibility of your company online and potential clients, so it’s essential you get it right.
We ensure the backlinks on your site are working effectively for you, maximising your traffic by building trusted, authentic links and ensure your SEO isn’t being damaged by backlinks from untrusted sites.

Guest Posts

Guest posting – also known as guest blogging – is the most effective way to reach new potential customers.

Having your content feature on other websites improves SEO through positive links, while at the same time increasing your brand awareness and directly increasing your potential revenue.

Ongoing relationships with bloggers and publications in your target field can be a fruitful, long-term set-up and guest post gives an opportunity to demonstrate your knowledge on a subject to a whole new audience.

Local SEO

You can offer a great product, but if people in your locality can’t find you online, you are missing out on potential business. This is where Local SEO comes in. Optimizing your website for local searches increases your business’ visibility to potential customers in your area and is essential for face-to-face businesses and service providers.

By optimising ranking factors like name, address and phone number, as well as customer reviews, we ensure you rise to the top of local searches.

SEO Dashboard

Analytics Reporting

Analytics Reporting Just like any other area of business, measurement is critical to the success of SEO. 

A detailed analysis of page views, conversions, websites, links, and more can help you fuel a more effective strategy to move forward. Analytical reporting helps identify areas of success that have room for improvement and anything that could be actively damaging to your SEO. 

It also provides real-time feedback on what our customers like and dislike about your website and what needs further development.

FAQ'S

"THINGS I REPEAT ON A DAILY BASIS"

DO YOU OFFER COST EFFECTIVE WEBSITE SOLUTIONS?

"HOW MUCH IS THIS THING GOING TO COST ME?"
I’m a hell lot cheaper than an agency and charge a bit more than the bloke in India who quoted you $500. I don’t have the massive overheads of a large office or personal assistants but I do need to pay the rent and take the odd trip up to nowhere. You should be budgeting between $1000 – $10,000 for new website design and development but please give me call to discuss your requirements.

ARE YOU BASED IN PITTSBURGH?

"WHERE THE BLOODY HELL ARE YOU?"
Yes! I’ve been in Pittsburgh for the last 10 years. I live just north of Downtown Pittsburgh. If you would like to meet before the start of the project, please give me a shout and we will arrange a time and place. I have clients across the area so I’m happy to meet at your office, a local coffee shop, or even a bar if it’s quite enough.

DO YOU OFFER WEB HOSTING?

"CAN YOU JUST HOUSE MY WEBSITE?"
Yep I do! I’ve got a fair bit of experience when it comes to hosting and servers, and over the years I’ve learned that you’ll get a much better experience with high-quality servers than the likes of Bluehost & GoDaddy. All of my servers are US based, lighting fast, and come with a SLA of 99.99 uptime.

DO YOU PROVIDE ONGOING SUPPORT & MAINTENANCE?

"CAN YOU JUST MANAGE EVERYTHING FOR ME?"

I do! It's something that allows me to provide lots of value to my clients at an affordable cost. All of my website maintenance plans include website updates, basic SEO linking, backups, security updates, plugin updates, analytics as well as advice on marketing and growth opportunities.

WHAT LANGUAGE DO YOU SPEAK?

"你会说中文吗?"
I speak fluent English and Mandarin Chinese. If you need a website in Chinese or a Chinese Developer just give me a shout! 

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