Traffic is the lifeblood of any online business. The number of potential customers that see your products and services is directly tied to the number of visitors that land on your website. Similarly, the more people see what you have to offer, the more sales you will make. Therefore, driving more traffic to your website is vital to the success of your business.

There are billions of websites on the internet – all of them struggle to attract the attention of online users. Fortunately, you don’t need every single person to be a customer; instead, your marketing efforts should be focused on the important targets audience which matter most to your business. This makes the job of attracting and driving relevant traffic to your website much more doable.

To do so, your website must contain the type of content that appeals to your target audience; combined with the right SEO techniques, you’ll experience a significant increase in the number of promising visitors who land on your website.

So, here are 7 ways you can drive promising traffic to your website, with minimum effort:

1. Optimise your website content

“Content is King” has been the cornerstone of web marketing since the internet’s inception. If you’re truly serious about driving traffic to your website, you’ll first need to make sure that your content reflects what your target audience needs.

Website traffic can often come from a variety of sources, from organic traffic to referrals just to name a few. What drives that traffic to the website mainly is the information on the website. Effective content not only drives new traffic but also creates loyal audiance base and ensures return visits.

This is why you should pay attention to copywriting. A copywriter will craft content for your website using the proper writing tone and style that will to strike a chord in the minds of your visitors and increase conversion rate.

2. On-page SEO

On-page SEO is one of the most fundamental elements of a successful website. The purpose of on-page SEO is to ensure your site contains content that is relevant to people seeking your products and services.

This means implementing the right keywords, writing captivating headlines, using convincing meta-descriptions and generally writing great content. While on-page SEO may come naturally to most people, it could be prudent to engage the services of a web content writer in order to stay ahead of the competition.

As we move further in 2022, it’s become imperative that website owners go beyond simply ticking the box of web content, but also endeavouring to get their SEO game right.

3. Smart Email Marketing

Email marketing remains a very effective channel for driving traffic to websites. However, the dynamics have changed since the days of promotional email blasts. Therefore, to drive traffic to your website via an email marketing system, your emails need to rise above the inbox noise and capture the attention of your intended target(s).

In fact, according to a recent study, email marketing, which focuses on building a trust relationships (e.g. ‘welcome emails’) rather than on advertisements, is said to account for 300% more revenue. This means that instead of disturbing your readers with constant sales pitches, everything about your emails – from the language of your missive to the tone, style, and grammar – should be geared towards creating an engaging experience and trust for the reader.

Implemented correctly, emails can also serve as a public relations tool, keeping both current and potential customers informed about your brand. Having said that, emails are a personal form of communication, so be careful not to overdo it. Where possible, work with a digital copywriter to enjoy the benefits of skill and professionalism.

4. Guest Posting

One of the most common mistakes people make about SEO today is thinking that guest posting no longer works. This is an incorrect assumption, as guest posting is still a very effective SEO technique for driving promising traffic to your website.

This is especially effective when you want to attract a new following using other’s audience. Make sure to tailor your guest posts to suit both your brand and message. The key is to post appropriate content on websites that’s relevant to your target audience, which in turn will drive a higher amount of traffic to your site.

Many people begin to experience a decline in the success rate of their guest posting because they run out of things to write. If you encounter this during your guest posting career, working with a content writer is key to getting back on track. Posting across a number of blogs regularly has the capacity to significantly drive high target traffic to your website. Remember, consistency is the key!

5. Utilize Social Media

Social media is a powerful tool that can massively increase your amount of website traffic. Not only can you tap into the network of your existing audience, you can also use social media to meet lots of new people, who need the products and services that you provide. Social media has become such an integral part of content marketing that you’ll be hard pressed to find a business that’s not using social media to reach prospects and subsequently drive traffic.

Social media has also provided an easy way via which to spread the message of your brand to the people that matter. The system of “hash-tagging” has quickly become one of the most commonly used social media features.

When you add the relevant hashtag to your social media updates, you can extend the reach of your message beyond those in your network and also be discovered by people searching for products and services similar to yours, using the same hashtag. Hashtags help you target your ideal customers amongst the millions of social media users and successfully drive them to your website.

6. Traffic Segmentation

People come to your website for different reasons; therefore, it makes sense to provide personalised content for your visitors, based on why they came to your site initially. This is call ‘traffic segmentation’.

Providing the right content for a different set of visitors will increase the level of your website engagement, improve the user experience and help you gain more customers. For example, you can design specific landing pages for specific sets of visitors. Those arriving for the first time will be shown a welcome notice, a discount offer or a subscription form.

Returned visitors can be offered free trials or loyalty bonuses. If a visitor arrives at your website from a paid marketing campaign (in relation to a particular product), they should be presented with the relevant product page, as well as any other offers associated with said product.

Landing pages are an essential source of traffic to your website. They also contain details of what your visitors need to move forward in the conversion funnel.

7. Long Tail Keyword

Even though most searches involve short tail keywords, it’s generally very difficult to rank for them on search engines since they are generally much more competitive.

On the other hand, using long tail keywords makes it easy to rank high, and even hit the first page of Google SERP for searches specific to your products and services. For example, “Best laptop under $1000 dollar for Black Friday” is a long tail keyword compared to “Best laptops”.

Don’t forget that the higher your page ranking, the more traffic your website will receive. Plus, in this age of voice and semantic searches, people are increasingly using specific phrases to search for content online.

Targeting long tail keywords will place your content squarely in front of people using specific search phrases to look for what they need online.

Hopefully, you’ll now see how the right combination of content and search strategies can boost traffic to your website. Whether you’re modifying an existing website or looking to get new web content, make sure to write convey your message in a manner that will immediately resonate with your intended target audience. If you need help implementing any of the above suggestions, please contact me! You know I am always happy to help.