When it comes to digital marketing strategies, there is a long list of every available technique or technology available today. While you’re bound to hear that all or some digital marketing strategies are superior to others, which ones are the most beneficial?
To compete in the overly competitive and ever-changing digital landscape of 2022, you must concentrate on the following 10 key areas.
1. Content Marketing
Content marketing is a type of digital marketing that focuses on the creation and distribution of content for a specific audience. The content is intended to be useful, relevant, and (ideally) consistent. The ultimate objective is to motivate engagement and sales.
The key words here are “valuable” and “relevant.” This distinguishes content marketing from traditional spammy advertising. The target audience should want to find and consume the content.
In a broader sense, content marketing is a component of all digital marketing efforts, such as social media marketing, SEO, and email marketing. Quality content should be at the heart of any other marketing activity you undertake.
Search Engine Optimization (SEO) is a critical tool in digital marketing. So, what exactly is it? It optimizes your online content so that it appears higher in search engine result pages (SERP), and it’s completely free. SEO tactics are used to boost your organic search position on sites like Google and Bing, and to capitalize on one of the best aspects of search: incredibly high intent levels.
When it comes to intent, there aren’t many traditional or digital marketing channels that allow you to reach out to potential customers who have demonstrated such high intent to convert (we’re talking way down the funnel). Customers are telling you what they want, and SEO can help you find it.
Quality, relevance, and authority are the three main factors that search engines use to rank results. We will need to produce relevant content, provide a high-quality user experience, and establish authority on the topic.
Organic SEO is generally divided into two types: content-related and technical SEO, both of which are critical for your digital marketing strategy and gaining what is considered gold in digital marketing: free traffic to your website. Whether you’re writing a new blog post or trying to improve your website speed, trying to implement an organic SEO strategy will not only significantly raise website traffic but also help support your search engine marketing.
3. Social Media Marketing
Social media is an effective tool for increasing website traffic. You can not only connect with your existing audience network, but you can also use social media to meet a plethora of new clients who seek the products and services you provide. Social media has become an essential component of digital marketing, making it increasingly difficult to find businesses that aren’t using it to generate leads and gain exposure.
Social media has also made it simple to converse your brand’s message to the people who matter to you. The hashtag system has evolved into one of the most popular social media features.
By including relevant hashtags in your social media updates, you can broaden the reach of your emails beyond your network and make them more discoverable to people looking for products and services that are similar to your hashtags. Hashback enables you to successfully target your site by targeting your ideal audience among millions of social media users.
4. Email Marketing
Email marketing is one of the most profitable direct marketing channels, with a return on investment of $36 for every dollar spent (DMA, 2020).
Email should be a critical component of your digital marketing strategy.
A coordinated collection of individual emails used over a period of time to achieve a specific goal is referred to as an email marketing campaign. These goals and “calls to action” (CTA) may include updating information to your audience, subscribing to upcoming webinars, or converting sales.
To achieve the campaign’s goal, each email must have a well-written subject line, relevant content, and a clear call to action. Remember that no one wants to read an email that is dull and uninteresting. Make your email concise and to-the-point, or offer a useful resource or a “hook” for your readers.
5. Affiliate Marketing
These days, affiliate marketing is one of the most popular ways for people to generate income online. If your affiliate program is effective, you may generate a great passive income off of it.
Affiliate marketing is a sort of digital marketing in which a person joins forces with other businesses in exchange for a commission for the traffic and sales that help generated. Consider this scenario: you provide a link to a third-party website on your own blog or website. You earn a commission every time a user visits this external website and makes a purchase.
6. PPC Advertising
Pay per click (PPC) marketing is a form of online advertising in which advertisers incur costs when consumers click on an ad. Advertisers bid on the perceived value of a click in relation to keywords, platforms and audience types.
The main goals of a PPC campaign are as follows:
- More sales conversations
- Lead generation
- Promote brand awareness
Relevance is crucial in PPC. At any given time, a user is looking for specific items, services, or information. Advertisers can present a targeted ad at the exact moment this search is taking place.
Targeting sites and account structures allows advertisers to run successful PPC campaigns, making relevance the heart of successful PPC campaigns.
7. Influencer Marketing
Influencer marketing, at its most basic level, is the process of using external content creators or influencers to promote and engage with your brand’s message. As part of this, influencers share their content with their followers, raising brand exposure and assisting in the conversion of followers into buyers.
Today’s trend-setters are digital influencers, with audiences relying on their suggestions to help them make purchasing decisions.
8. Social Messaging Marketing
Social messaging apps aren’t just for staying in touch with friends and family. Businesses across all industries have recently shown strong interest in apps like Facebook Messenger and WhatsApp.
While traditional channels such as email and social media are far from dead, it’s undeniable that consumers are spending more time on instant messaging apps. Messenger marketing is anticipated to become the world’s most popular marketing medium in the next 5-7 years. As a result, communicating with people on digital platforms is an obvious next step for brands. Facebook Messenger marketing produces 10 to 80 times more interactions than native Facebook News Feed postings.
Companies may use messaging apps to reach a large audience with quick, tailored communications. 63 percent of online customers are more inclined to return to the company’s website if it offers live chat, emphasizing the importance of customer service.
9. Voice Marketing
Voice marketing is a set of approaches and strategies for reaching out to people who use voice-activated devices. The goal is to use marketing strategies to capitalize on the growing number of people who use voice-controlled devices on a regular basis.
By 2022, Google predicts that voice-based commerce will be around $40 billion. This means that people will focus heavily on voice assistants like Siri, Cortana, and Alexa to assist them discover what they want and need. It could be that they’re looking for a nearby eatery or that they simply want to check the weather in their area.
One thing to keep in mind is that voice searches don’t normally give the user a list of results; instead, they use their own algorithm to determine which result is the most appropriate based on factors like relevance and authority on the subject.
There is no middle ground when it comes to voice search optimization; you will either rank first or not at all.
10. Video Marketing
For the past decade, it seems like every marketing tip list has included video. Despite this, some organizations and brands are still reluctant to use video marketing. With the rise of TikTok and Instagram’s announcement that it is now a video platform, video marketing is on the surge.
More than 85% of consumers want to see more videos from brands, and at least 67% of companies plan to boost their media production spending in 2022.
Some brands are using the potential of longer-form original content to help them establish brand affinity, in addition to short films for social media. Investing in live streaming or explanatory films can help businesses establish a devoted following and educate their customers about their brand, products, and services.
Digital marketing comes with new trends, variations & new modifications strategies each year. To be successful, you must constantly evolve, change and adapt.
What is clear is that businesses are not returning to the old ways, and those that survive the next few years will be those that incorporate new digital marketing strategies into their marketing processes.
If you need help implementing any of the above suggestions, please contact me! You know I am always happy to help.
Ethan is a Full Stack Web Developer and SEO Specialist based in Pittsburgh, PA. In his free time, Ethan enjoys working on various projects involving Ruby, Vue and AWS applications.
Ethan graduated from The Firehose Project coding bootcamp in 2016 with a focus on Ruby on Rail and Computer Software engineering.