Bing SEO: The Beginner Guide

Written by Ethan He

March 1, 2022


Bing SEO Image

To be honest, Bing and Google optimization aren’t that different. However, there are some distinctions between the two that can have a significant impact.

In this article, we’ll look at the fundamentals of Bing Search Engine Optimization, why businesses should take Bing more seriously, and how to optimize SEO for Bing Search.


Why Bing SEO?

With Google receiving well over 3.5 billion search requests per day, it’s easy to forget about Bing Search.

Bing has been relatively stagnant and “quiet” since its inception ten years ago. is not even one of the top twenty most popular websites. It appears that the platform’s owners are uninterested in marketing it to new users.

However, with Bing powered by Microsoft. Marketers cannot ignore this goldmine.

Microsoft has more than 1.3 billion devices running Windows 10. Bing, Microsoft’s native search engine, is pre-installed on all of these devices. As a result, unless a user installs another search tool and modifies their default settings, all of their search traffic is routed through Bing.

Furthermore, Bing Search is integrated with all other Microsoft apps and services. Bing search powers everything from Edge/Internet Explorer to Xbox, Outlook, Teams, Skype, Excel, Word, and so on.

From these two scenarios alone, it is clear why no SEO-conscious organization can afford to overlook Bing Search. Optimizing visibility for Bing search can significantly improve your SEO posture with proper planning and execution.


5 Bing SEO Tips For 2022

1) Make use of Bing Places

Bing Places, like Google My Business, provides users with the most relevant and useful local search results. It accomplishes this by ranking websites with prominent location details first.

Even if you don’t use Bing, the search engine has most likely already listed your company. All you have to do is claim your listing, make the necessary changes, verify, and publish your company. If you can’t find your company’s listing

2) Optimize Your Images

Bing’s ranking algorithm favors sites with high-quality images. Furthermore, photos and graphical illustrations are a very effective way of attracting and retaining users. Whether it’s an image of your business or an infographic on a hot topic, the goal is to pique people’s interest and get as many clicks as possible.


3) Utilize Social Media

Unlike Google My Business, Bing Places takes into consideration social shares from third-party platforms such as Twitter and Facebook as part of its ranking algorithm. The more active you are on these platforms, the higher you are likely to rank in Bing.


4) Optimize Metadata

Bing still accepts link-building strategies from the past, such as exact match anchor text links. The emphasis is on connection numbers rather than quality in this case.

“Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content.” According to Bing’s webmaster guidelines.

As a result, the more backlinks you have, the more likely you are to rank.

5) Optimatize your Site Speed

How long does it take for your pages to load? Users are irritated by slow pages. Site speed has a direct impact on how Bing ranks your pages.

If you’re not sure how quick your pages are, use this free tool to find out.

I hope you now have a better understanding of  Bing SEO. With a strategic approach and actionable tips, you have the opportunity to significantly boost your ranking and increase your conversion.  If you need help implementing any of the above suggestions, please contact me! You know I am always happy to help.

Ethan He

About Ethan He

Ethan is a Full Stack Web Developer and SEO Specialist based in Pittsburgh, PA. In his free time, Ethan enjoys working on various projects involving Ruby, Vue and AWS applications.

Ethan graduated from The Firehose Project coding bootcamp in 2016 with a focus on Ruby on Rail and Computer Software engineering.