Ethan's Blog
Get the latest tools, tips, hacks and advice for Web Development, SEO and Digital Marketing from top digital professionals all over the world.
LinkedIn Marketing Strategies for 2025: 8 Key Tips for B2B Success
LinkedIn has evolved far beyond being just a résumé or job board—especially for B2B marketers in 2025. Today, LinkedIn is a powerhouse for generating high-quality B2B leads, and it's an essential platform for digital marketing strategies. With over 930 million...
Master Off-Page SEO: Boost Your Website Rankings
In the fast-paced world of digital marketing, Search Engine Optimization (SEO) remains essential for driving organic traffic and improving search engine rankings. Over the years, SEO has shifted from keyword stuffing and low-quality backlinking to a more...
Facebook Marketing Strategy in 6 Easy Steps
With over 3 billion monthly active users, Facebook is one of the most powerful social media platforms for businesses to publish content, market products or services, and communicate with customers. Currently, more than 3 million businesses are actively advertising on...
Meta Tags: The Building Blocks of SEO Success
Meta tags are essential elements of HTML code and a cornerstone of effective SEO strategies. They’ve been around for decades, serving as a crucial bridge between your content, search engines, and users. By ensuring your content is easily discoverable, meta tags play a...
Engage Your Target Audience with Effective Social Media Marketing Strategies
All businesses, from small businesses to large corporations, want to engage with their target audience on a personal level. By listening to what your target audience is asking for, you can use social media as a key part of your digital marketing strategy to direct...
Navigating SSL Certificates: The Key to Website Security and SEO Success
SSL stands for Secure Socket Layer. It’s a crucial protocol for securing and authenticating data on the Internet. Since 2018, Google Chrome has been marking websites without HTTPS connections as “not secure.” Combined with the reduced cost and increased ease of...
Google Analytics for Beginners
Are you making the most out of the available data about your website from Google Analytics? The free tool provides important insights into site metrics such as conversion rates, traffic sources, engagement, audience demographics, and more. In this article, we will...
Top Digital Marketing Strategies for 2024
When it comes to digital marketing strategies, there is a long list of every available technique or technology available today. While you're bound to hear that all or some digital marketing strategies are superior to others, which ones are the most beneficial? To...
![On-Page SEO: The Complete Guide [2024]](https://www.ethanhe.com/wp-content/uploads/2021/08/On-Page-SEO-Guide-400x250.jpeg)
On-Page SEO: The Complete Guide [2024]
Search Engine Optimization (SEO) has been around for almost as long as the internet, and since its inception, businesses have been utilizing SEO to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth. But SEO has changed a great...