How to Build Your Brand Using Your Blog

Written by Ethan He

June 9, 2023

Building a Brand

Building a brand that captures the attention of your audience is a complex task. What’s more complex is building a brand that represents you.

Consumers are bombarded with between 6,000 – 10,000 ads each day. Most of these translate into white noise, with only the most recognizable brands filtering through. These brands are recognized because they are trustworthy.

So what makes them trustworthy? What makes them standout?

It’s all about the good old reputation.

If you want to create a brand that people remember, you have to get people talking. The only way to do that is to start marketing, most importantly marketing yourself for how you want to be seen.

This can be achieved through everything you do: from your product to how you treat your employees. And the easiest way to showcase this branding? You guessed it! It’s through your blog, so here’s how you can do that.


1. Focus on Your Niche

Your niche is more than just your product or service. Your niche is your brand’s visible identity. Who are you and why do you do what you do? This is what your niche should be able to answer in a simple elevator pitch.

A great example of this is Neil Patel – the internet marketing guru – prides himself on being just that. His website is full of marketing of himself all the time. His images, his posts, and everything he puts out there conveys his message, his mission, and his vision – to help bloggers like you.

So what do you want to be known for?

Are you a fitness trainer that helps people get in shape? Your blog homepage might have:

  • An article about Amazing Ways Working Out Affects the Body
  • Essential Stretching Exercises for Sore Backpains
  • A picture of a workout session that links to your services page
  • A CTA about learning more about stress management and creating a healthy diet when you have a busy lifestyle.

While each of those posts has different topics, they all target the same audience and deliver the same message, “I am a brand who knows how important fitness is and I want to help you adopt these healthy habits.”

It’s simple, it’s effective, and it builds confidence


2. Demonstrate Your Company Culture

If you are a lifestyle type of business – dealing with fashion, photography and fitness – you can regularly post on your in-progress works. For example, you can do posts that highlight behind the scenes and how your employees influence your business and the industry.

If you are working with charitable organizations, you can post humanitarian stories on your blog and how you give back to your local community. It doesn’t really matter whether you are a nonprofit or merely support charities – such stories are an excellent way for you to show your audience your values. You can discuss environmental and social justice issues to engage your audience in supporting worthy causes.

Take a Look Inside Your Business

Your blog is the perfect place to discuss the principles of a healthy company culture, using scenarios from your own company. Do not be afraid to write on topics like what makes a good hire, what to look for in an employee, how your employees collaborate and show real behind the scenes images and videos of your usual daily operations.

This not only shows that you are an expert in your field, but also demonstrates to your audience that you greatly care about HOW you do business. This is a huge component of building brand trust.


3. Consistency

Finally, you need to demonstrate your consistency to your audience. You need to show them that you will deliver your products and services on time in an ethical fashion. The simplest way to do this? Post consistently.

Don’t just post your post regularly on your blog post. Keep an active social media presence. Keep them engaged and answer their concerns whether it is the good or the bad.

Engage your audience through polls and live streams. Keep them consistent in communicating with you and keeping these channels open. When your audience knows that they can reach you, they know they can trust you to make the correct decision.


Take Control of Your Branding

Your customers can only see a small portion of your life as a business. Keep that in mind when you are building your brand. You need to realize that you can only influence your image by ensuring you paint it yourself.

I hope that you now feel ready to start building a brand that you are proud of! With a strategic approach and some prior organisation, you have the opportunity to significantly boost sales and grow your brand. If you need help implementing any of the above suggestions, please contact me! You know I am always happy to help. 

Ethan He

About Ethan He

Ethan is a Full Stack Web Developer and SEO Specialist based in Pittsburgh, PA. In his free time, Ethan enjoys working on various projects involving Ruby, Vue and AWS applications.

Ethan graduated from The Firehose Project coding bootcamp in 2016 with a focus on Ruby on Rail and Computer Software engineering.