Digital Marketing Strategies For Small Business [Updated 2023]

Written by Ethan He

March 7, 2023

Digital Marketing Strategies

Digital marketing skills help you keep your long-term business goals in mind. This is key to creating a business marketing plan that will help small new businesses grow in 2023. Due to the COVID-19 pandemic, people are still being advised to shop online. This makes digital marketing an essential skill. Below I will go over the top strategies that small businesses can implement that can help solidify your position in the marketplace and continuously increase your brand awareness.


1. Branding

A consistent and visible brand identity that is eye-catching across all customer viewpoints is crucial. Building the right brand structure will help you identify your ideal audience and define how they think, feel and interact with your brand.

Brands must consider their brand image, vision, and values. Brand’s concepts should be conveyed through all aspects of the business, such as company’s logo, website, product label & packaging, and customer experiences. A well thought out, targeted brand quality will boost your company’s marketing & overall digital marketing strategy.


2. Website

A company’s website needs to be updated frequently with the latest marketing technology as the website is the front of the business. Technology is advancing at amazing speeds,  this means any website that’s not moving forward is moving backwards. By updating your website to the latest technology gives your customers valuable information about your business.

Website speed is also extremely important. The more time your end users spend waiting for your page to load, the higher the chance they will go to someone else’s. Page speed is also one of the key signal factors in Google’s search engine ranking.

Finally, your website must also be secure and reliable. One simple thing every website owner should do is add an SSL certificate, which is usually provided free of charge by your hosting provider.


3. Search Engine

SEO (Search engine optimization) is the process of finding, crawling, and distributing web pages more easily. Helping customers find your business among thousands of other companies online is the main goal of SEO. This makes SEO an inreplaceable component of any successful digital marketing campaign.

Proper SEO makes the website rank in the first page of SERP. This is due to the fact that people generally scan and review the first two pages of the SERP. Some of the most popular SEO strategies include Content Marketing, Backlinks, Guest Posting etc.


4. Email Marketing

Email marketing is one of the most profitable direct marketing channels, generating an average return on investment of $36 for every $1 spent (DMA, 2020).

Email should be a key pillar of your digital marketing strategy.

An email marketing campaign is a coordinated collection of individual emails used over a period of time for a specific goal. These objectives and what marketers call “calls to action” (CTA) may include updating information to your audience, subscribing to upcoming webinars, or sales conversions.

Each email requires a well-written subject line, focused content, and a specific call to action to achieve the campaign’s goal.

Remember no one wants to read an email that is boring and lacks purpose. Make sure your email is short and gets to the point, or provide a valuable resource or a “hook” for your readers.


5. Utilize Social Media


Social media is a powerful tool that can significantly increase website traffic. Not only can you connect to your existing audience network, but you can also use social media to meet many new people who need the products and services you offer. Social media has become an integral part of digital marketing, making it increasingly difficult to find companies that aren’t using social media to generate leads and drive traffic.

Social media has also provided an easy way to get your brand’s message across to the people that matter to you. The hashtag system has become one of the most widely used social media features.

By adding relevant hashtags to your social media updates, you can extend the reach of your emails outside your network, as well as make them discoverable by people looking for products and services that are similar to your hashtags. Hashback allows you to target your ideal audience among millions of social media users and successfully target your site.


6. PPC Advertising


Pay per click (PPC) marketing is a form of online advertising in which advertisers incur costs when consumers click on an ad. Advertisers bid on the perceived value of a click in relation to keywords, platforms and audience types.

The main goals of a PPC campaign are as follows:

  • More sales conversations
  • Lead generation
  • Promote brand awareness

Relevance is key for PPC. When a user is searching for specific products, services, or information at any given time. Advertisers have the ability to show a targeted ad the moment this search is occurring.

Targeting sites and account structures allows advertisers to run successful PPC campaigns, making relevance the heart of successful PPC campaigns.


7. Content Marketing

The importance of content marketing in digital marketing is related to its ability to drive quality traffic to your website. Content plays a key role in building awareness, generating quality leads, and driving healthy sales growth. Stylized, strategically designed content can drive potential customers to your business website, which turns them into leads and then into sales.

The most effective way to drive traffic to your site is to use content developed for blogging, SEO, and social media. Many important factors fall into these categories, but they all depend on the quality of the content.

The higher the quality of your content, the more valuable it is to your audience and the more likely your customers will interact with your business. The more they interact with your business and the more time they spend on your website, the more likely they are to build trust in your brand and become a potential customer.

This leads to an ever-green effect when your content generates constant free traffic for your business.



Digital marketing comes with new trends, variations & new modifications strategies each year. To be successful, you must constantly evolve, change and adapt. Advance your business in 2023 with these top digital marketing strategies.

Hopefully, you’ll now see how the right combination of  digital strategies can boost traffic to your website. Whether you’re modifying an existing website or looking to get new web content, make sure to convey your message in a manner that will immediately resonate with your intended target audience. If you need help implementing any of the above suggestions, please contact me! You know I am always happy to help. 

Ethan He

About Ethan He

Ethan is a Full Stack Web Developer and SEO Specialist based in Pittsburgh, PA. In his free time, Ethan enjoys working on various projects involving Ruby, Vue and AWS applications.

Ethan graduated from The Firehose Project coding bootcamp in 2016 with a focus on Ruby on Rail and Computer Software engineering.