How to Make Your Website Stand Out From Your Competitors

Written by Ethan He

April 16, 2022


Business owners understand the importance of having a website, but how can they ensure that their site stands out from the crowd? After all, there are estimate 1.7 billions websites in the world.

There is a lot of competition for your business out there. And, unless you’re in the tiniest niche imaginable, your company will need to stand out from the masses if you want to attract new clients.

Here are some suggestions for attracting visitors to your website rather than your competitors.


1. Invest in an Innovative Website Designer

Sure, a template may be used to create a website. However, you’ll be restricted to templates that have been used over and over—possibly by your competitors. A website designer who is imaginative, creative, and professional is worth their weight in gold. They can design a website for you that is not only unique in appearance but also optimized for SEO and gives a positive user experience.


2. Quality Content is King

There’s a reason for this saying: quality content is critical and is becoming increasingly significant in ensuring that your website ranks towards the top of SEO. Make sure you don’t make the costly mistake of launching a website and then forgetting about it. You must publish useful, authoritative material on a regular basis that people will want to share.


3. Leverage Social Media

Social media is essential because that’s likely where most of your customers are hanging out. You don’t need to be on every social platform; pick one or two that you—and your customers—enjoy. Again, you need to share useful content. It should be useful or entertaining so that it gets shared.

Here is the key: Be human. Stay true to your followers. Post fresh content. This is important, and you can’t fake it.


4. Utilize Analytics

When it comes to analytics, Google Analytics is the undisputed leader. The good news is that it is completely free, so you have nothing to lose by trying it out—and everything to gain. What can you get out of Google Analytics? It can assist you in identifying patterns and trends in how visitors interact with your website. You must pay attention to this information.

Here is the a helpful guide to get you started!


5. Make Sure Your Site Is Mobile-Friendly

For the majority of users in 2022, they access the internet via mobile devices. So making sure your website looks great on a mobile device is crucial. There are still a surprising amount of websites that are not mobile-friendly, and this is no longer an option. If your competitors’ sites aren’t optimized for mobile viewing, you’ll stand out—in a positive way. 

I hope the above tips will help you boost your digital presence. With a strategic approach and some prior organisation, you have the opportunity to significantly boost sales and standouts from the crowd. If you need help implementing any of the above suggestions, please contact me! You know I am always happy to help. 

Ethan He

About Ethan He

Ethan is a Full Stack Web Developer and SEO Specialist based in Pittsburgh, PA. In his free time, Ethan enjoys working on various projects involving Ruby, Vue and AWS applications.

Ethan graduated from The Firehose Project coding bootcamp in 2016 with a focus on Ruby on Rail and Computer Software engineering.